Salesforce is one of the most successful cloud-based software companies to date. Benjamin Gabriel Films was pleased to collaborate with the Salesforce special event team during NRF 2019 in New York, NY. Salesforce is by far one of the largest companies that attends the show. But they don't just promote their company within the four walls of the trade show - they promote throughout the entire city. Billboards, pop ups, special events and what they call the BIG Party are all parts of their NRF story. We were tasked with not only capturing every keynote, booth and special interaction but we were also the main photographers at Salesforce's BIG Party that hosted over 300 special guests and multiple live performances. We made sure to tell this BIG story right.